With thousands of read-worthy books in any bookstore and library,
what most influences you to buy a book?
Truly, I am intrigued by this question, but I won't lie... this information could really help us in our marketing efforts.
Every Tom, Dick and Harry (and no offense to the wonderful men named Tom, Dick and Harry out there!) wants to charge us exorbitant fees for marketing. Problem is I keep thinking back to what makes me pick up a novel to purchase. I can honestly say 85% of all the books I buy are recommended to me by friends or are on my book club list. This is why we've focused on getting the book out there to as many friends and family as possible (to start) and hope they recommend it to their friends, book clubs, family, etc.
The other 15% are roughly broken down as follows:
5% - Authors I've read before and feel I can trust to write a good novel when other pickings are slim (often I'm disappointed in subsequent authors' books, so I don't often trust this)
5% - Magazine articles I've read (most notably top 10 annual books or featured books in the occasional People or Entertainment Weekly magazine - I might be a bit high-brow with my novel criteria, but not at ALL with my magazines!)
5% - everything else: movies I've seen but hadn't read the book, browsing the bookstore because I'm waiting on my kids to pick or book (or more often, browsing Amazon to find a purchase to qualify for free shipping), morning news programs highlighting a book, etc.
We really NEED your input. Personally, I don't think it's very productive to pay a marketing firm to pursue magazines or place Advertisements, but maybe that's how other people choose their reads.
Let us know!! Don't be afraid to comment. Your input helps us!