The first Wednesday of each month is the perfect opportunity to share my insecurities on the #IWSG therapy couch, get encouragement and support about such insecurities, and to read how other writers are faring.
Today, it's more about my marketing insecurities.
With each book, I grow as a writer. But, I can't say I know all that much more about marketing. Or at least effective marketing.
I watch my peers, read marketing blogs, and dissect marketing books. I follow the advice, but so far I'm not seeing much in the way of results. Or to be more blunt... dollars. How else can I measure marketing success?
I recently ran a free promotion--a concept that still confounds me--and did quite well. I reached number #1 in two categories and #36 overall in the Kindle Free Store. After, I saw a slight increase in sales and four reviews (all 4 or 5). What?
This book, Chasing Memories, is the first in a planned series (plus a novella). Did I gain some readers that will buy my upcoming release, Chasing Shadows? I hope so.
I've done giveaways, cross-promotions, and spent countless hours on Facebook, Twitter, and blogging to build an author platform.
What am I missing?
Wednesdays are also my A Round of Words in 80 Days (ROW80) update days. I am almost done with the Chasing Shadows edits. I'm on the second read-through and should be done by Thursday. I was hoping to be done yesterday, but I've had a very sick dog (spent way too many hours in a Vet's office) and late input from a hubby reader (can't just call him a beta).
Hope all my ROW80 and IWSG buddies are having a great week!